Tag Archives: shottracker

ShotTracker’s Pulse Technology Becomes The Exclusive ‘Tech on the Bench’ partner for the Purple CBI

ShotTracker, the industry leader in adaptive real-time data and AI-driven insights for teams, leagues, facilities and consumers, today announced an exclusive agreement with The Purple College Basketball Invitational (The Purple CBI) to be the postseason tournament’s “Tech on Bench” live data/video partner for 2025. In addition, ShotTracker will implement its Hype in arena and broadcast technology for the event, which will take place March 22-26, 2025 at the Ocean Center in Daytona Beach, Florida.

“It is great to be able to continue to expand our reach into the postseason with the Purple CBI and its participating schools, its fans and its broadcast partners,” said Davyeon Ross, ShotTracker co-founder and CEO. “We have found the more athletes and coaches who get exposed to our solutions, the more we become ‘must have’ as they look for a competitive, custom edge. This opportunity will provide yet another window of expansion for all the work our team is doing, as we continue to refine and grow our platforms across the board.”

“Our goal from the beginning is to provide a best in class postseason experience for all our participating schools, and this partnership with ShotTracker is the next step in that experience,” said Rick Giles, President of Gazelle Group, owners and organizers of the Purple CBI. “The technology ShotTracker provides will be a nice bonus for the schools looking for technology solutions on the bench, and we are proud to be able to make this happen in a few weeks.”

Hype, ShotTracker’s real-time player/team visualizations + graphics tied to the consumer experience in arena, broadcast and digital, will also be featured during the tournament, providing the most expansive activation of all ShotTracker technology. Content for Hype is expanded into use on social platforms, turning real-time stats into powerful 3D graphic displays for use by marketing/fan engagement offerings. In addition to custom content being developed for in-game activation, Hype 3D, an engaging platform that delivers three-dimensional real game stats to enhance the fan experience and generate more sponsorship revenue.

The partnership with the Purple CBI is ShotTracker’s first with a college basketball postseason tournament, and follows its expansion of both its Pulse and Hype technology with the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships, as well as its recently announced partnerships with 17 colleges and universities, including Marshall University and San Diego State’s women’s basketball program, the men’s programs at Indiana University, Boise State and Purdue and four Big 12 schools that are adding products for both men’s and women’s programs at Arizona State, Arizona, Utah, and Colorado. That brings the number of ShotTracker partner schools to over fifty, with more coming later this year.

ShotTracker Expands Helix and Hype Activation With Phillips BIG 12 M&W Basketball Tournaments

ShotTracker, the industry leader in adaptive real-time data and AI-driven insights for teams, leagues, facilities and consumers, today announced and expansion of their product offerings tied to the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships being held at The T-Mobile Center in Kansas City, Missouri last weekend and this week. This expansion of products will be the company’s most robust offering with a partner and will involve everything from consumer enhancement with scoreboard and in-game programming to technology on the bench and in broadcasts during the Conference’s tournaments.

“The Big 12 Conference and its members continue to set the standard for innovation in collegiate athletics and we’re privileged to deepen our strategic partnership by bringing both our advanced products, Hype and Helix, to the T-Mobile Center,” said Davyeon Ross, ShotTracker co-founder and CEO. “Our groundbreaking collaboration represents what happens when two innovative leaders work jointly to transform the basketball experience. The Big 12’s vision, coupled with ShotTracker’s latest AI-driven solutions, will create a transformative experience—providing teams with advanced analytics while delivering fans an enhanced tournament experience unlike any other in collegiate sports.”

“Our partnership with ShotTracker aligns with the Big 12’s mission to be the conference of innovation and live at the forefront of new technology,” said Big 12 Chief Marketing Officer Tyrel Kirkham. “The incorporation of these new features into our Conference’s basketball tournaments enhances the fan experience inside T-Mobile Center and provides cutting-edge analytics for our schools.”

Helix (sensor technology tied to team performance in real time) and Hype (graphics and games tied to the consumer experience in arena and in broadcast) will both be featured during the men’s and women’s tournaments, providing the most expansive activation of all ShotTracker technology for the first time. Content for Hype this year will be expanded into use on social platforms for the first time turning real-time stats into powerful 3D graphic displays for use by marketing. In addition to custom content being developed for in-game activation, Hype games is an entertainment platform that delivers multi-generational games including Bingo, Tic Tac Toe and others powered by real game stats to enhance the fan experience and generate more sponsorship revenue

The enhanced work with the 2025 Phillips 66 Big 12 Men’s and Women’s Basketball Championships is the latest in a series of proactive growth stories tied to the company. ShotTracker recently announced the addition or renewal of 17 partner schools, one of the largest expansions in recent company history and included Marshall University and San Diego State’s women’s basketball program, the men’s programs at Indiana University, Boise State and Purdue and four Big 12 schools that are adding products for both men’s and women’s programs at Arizona State, Arizona, Utah, and Colorado. That brings the number of ShotTracker partner schools to over fifty, with more coming later this year.

Data Driven Sports/ShotTracker to Provide Data and Advanced Analytics for Big 12 Basketball

Data Driven Sports (DDSports), the parent company of ShotTracker, today announced they have entered into an agreement with ESPN to provide data and analytics for Big 12 Conference basketball games. The multi-year deal gives ESPN the opportunity to integrate ShotTracker data throughout its linear and digital properties to drive fan engagement, enhanced storytelling and broadcast automation. The first stage of the collaboration kicked off last Saturday afternoon with advanced graphics integrated into ESPN’s broadcast of the Kansas vs. Texas Tech men’s basketball game on ESPN2. The video can be seen here https://www.youtube.com/watch?v=pFpMRT5C2Jw

ShotTracker is entering its second year of partnership with the Big 12 Conference, which has integrated ShotTracker’s sensor-based technology in its arenas and practice facilities for the men’s and women’s programs, as well as into basketballs and player jerseys. The output of this integration is sub-second X-Y-Z player and ball location data and over 100 real-time stats, including advanced analytics such as lineup efficiency, ball movement stats and screen types with outcomes. ESPN will now have access to the same advanced stats that Big 12 coaching staff utilize on the bench via the ShotTracker team app to optimize their lineups and play calling.

“We are thrilled to be working closely with ESPN to drive what will be unprecedented innovation in sports,” said Davyeon Ross, ShotTracker Co-Founder and President. “Our autonomous, sub-second data has the potential to impact many areas of their business, including not only personalized fan engagement but also broadcast efficiencies and increased content output.”

As part of the new ESPN Edge Innovation Center, ShotTracker is working closely with ESPN to test various new enhancements across ESPN’s fan-facing platforms.

“We are excited to use ShotTracker technology as it provides sports fans with more in-depth stats and analysis for the sports they know and love,” said Kevin Lopes, Senior Director of Content Business Development & Innovation at ESPN.

Data Driven Sports/ShotTracker Announces Automated Content Products To Drive Engagement And Revenue

Data Driven Sports (DDSports), the parent company of ShotTracker,  today unveiled an exciting suite of new products to support digital publishers and broadcasters in engaging and monetizing college basketball fans this upcoming season. Leveraging the ShotTracker’s unique, real-time player and ball tracking data, combined with automated content and analytics platforms, DDSports now offers three innovative products designed to efficiently increase sponsorable content for its clients:

  • Automated Visualizations – customizable graphics with sponsor integrations designed for easy publishing to broadcast/OTT, digital, social and in-venue signage.
  • Insights Engine – AI-powered trends and streaks to drive game storylines and data-driven sales campaigns.
  • 3D Gamecast – animated ball and player graphics powered by real-time X-Y-Z location data, designed to allow out-of-market fans to watch their team live, and for all fans to relive exciting game moments. 

The three new products will be available for all men’s and women’s games across top NCAA Division 1 conferences where ShotTracker is installed, and will include unique, data-driven brand activation capabilities. “Our goal is to provide turnkey solutions to leading sports broadcasters and digital publishers to make the integration of ShotTracker data as streamlined and seamless as feasible,” said Davyeon Ross, DDSports/ShotTracker Co-Founder and President. “We commit to innovating and creating digital products that drive new revenue while also streamlining the content production process.”

Automated Visualizations

Leveraging the robust ShotTracker Data API, and through its partnership with IMPACT, a leading automated visualization platform, ShotTracker data will come to life in dynamic graphics designed for use across broadcast/OTT, digital, social and in-venue signage. Graphics that once took hours to produce will now be automatically generated. Broadcast customers will have access to a user portal that will allow for design, data points and sponsor customizations. Product benefits include more content, lower production costs and greater advertising revenue.

Insights Engine

Realizing the increasing need to grab fans’ attention and keep them engaged, ShotTracker has partnered with Inside Edge, a leader in sports analytics, to develop a cutting-edge platform to produce instant insights from ShotTracker’s robust data set. Broadcasters and digital publishers will now have real-time access to unique streaks and trends that once took hours to manually derive. This innovative platform will not only drive engaging storylines for announcers and writers, but will also support high-value sponsor activations.

3D Gamecast

Since many fans do not have access to live game broadcasts, and because game highlight rights are often complex and limited, ShotTracker has developed a real-time visual representation of every second of game action for all ShotTracker-enabled men’s and women’s games across top NCAA Division I conferences. Fans will have the option to watch an entire game or to select key game moments. With ShotTracker’s X-Y-Z data stream, game action comes to life in a more engaging visual representation than the traditional 2D products in the marketplace. Developers can use ShotTracker’s Gamecast SDK to customize design as well as advertiser integrations.

ShotTracker Secures An Additional $2m Financing From Hearst Ventures

DDSports Inc. (ShotTracker), a revolutionary sports technology that captures rich performance data via sensors and provides statistics and analytics with sub-second latency, today announced a new round of financing by Hearst Ventures, the venture capital unit of Hearst. The $2 million USD investment by Hearst Ventures is in addition to an $11 million USD investment led by Evertz Technologies Limited (Evertz) and Verizon Ventures, which was announced earlier this year and completes the current funding round for the company.

“We are proud to have brought on Hearst Ventures as our latest investment partner,” said ShotTracker Chief Executive Officer Bill Moses. “Their expertise and knowledge of the media partnerships space will be pivotal as we refine and grow not just our offering to NCAA men’s and women’s basketball programs, but to broadcast partners as well. That broadcast integration has been the most requested element for our technology and we feel will be a key for our growth in the coming years.”

“Our goal with ShotTracker from day one is to go beyond the work we do with our partner schools,” said ShotTracker Co-Founder and President Davyeon Ross. “This investment, on top of our work with Evertz and Verizon Ventures, gives us a much wider runway and a greater opportunity for scaling success of our business going forward. We will continue to focus on our platform for NCAA men’s and women’s basketball, but additional opportunities are now coming into focus that will make this partnership very important for us.”

“ShotTracker’s autonomous, low-latency data collection is giving broadcasters, fans and other sports data consumers unprecedented insights in real time,” said Hearst Ventures Managing Director David Famolari, who will also be joining ShotTracker’s board of directors. “We see this as key to innovating the viewing experience and delivering data-driven storylines and visualizations that bring fans into the action in new and compelling ways. Bill, Davyeon and the ShotTracker team are leading the industry in developing technology to make unique sports data immediately actionable across a range of use cases.”

ShotTracker currently brings elite-level, real-time analytics to the court. The company’s patented technology tracks data in three parts: a ShotTracker-enabled ball, sensors on players’ jerseys and court sensors that map the court in 3D. Data is processed through the company’s proprietary algorithm displayed on the ShotTracker app and dashboard and is also integrated with Evertz’s cloud-based live production solutions. The real-time data can be used to automate camera productions from remote locations and can be licensed by media and sports data companies and will be enhanced by all the innovation Verizon is bringing through their cutting-edge work in 5G.

ShotTracker Secures $11M Financing Led By Evertz Technologies And Verizon Ventures

Pexels-Markus Spiske

DDSports Inc. (ShotTracker), a revolutionary sports technology that captures rich performance data via sensors and provides statistics and analytics with sub-second latency, today announced an $11M USD funding round led by Evertz Technologies Limited (“Evertz”) and Verizon Ventures. ShotTracker will use the funds to accelerate its deployment across NCAA Division I Power 6 Basketball Conferences, expand hiring, further key partnerships and enhance sensor capabilities and data capture for players, coaches, fans and broadcasters.

ShotTracker brings elite-level real time analytics to the court. The company’s patented technology tracks data in three parts: a ShotTracker-enabled ball, sensors on players’ jerseys, and court sensors that map the court in 3D. Data is processed through the company’s proprietary algorithm displayed on the ShotTracker app and dashboard and will also be integrated with Evertz cloud based live production solutions. The real time data can be used to automate camera productions from remote locations and can be licensed by media and sports data companies.

With more than 63 Division I men’s and women’s basketball programs and a growing relationship with Learfield IMG College and their partner schools, ShotTracker’s cutting-edge technology is well-positioned to deliver deep data and analytics as well as video, scoreboard and broadcast integration. For its media company and broadcast customers, it currently delivers experiential activations and crossover content opportunities distributed via digital and social platforms.

The Evertz partnership brings to ShotTracker a global leader in providing professional video/audio infrastructure and cloud-based solutions to content creators. The partnership with ShotTracker’s advanced real time analytics, will enable content owners to create tailored content for their audience across multiple platforms. With automated camera operations, advanced statistics, and cloud services, producers can augment live production by telling unique stories that enhance the audience’s experience (in-venue and/or the broadcast) while realizing additional revenue opportunities.

“Combining ShotTracker sensor data and our DreamCatcherTM suite of products will enrich live productions — on-premise and cloud-based — for broadcasters, leagues, teams, and fans.” said Vince Silvestri, Evertz VP of Software Systems. “We are excited to be working with the ShotTracker team to bring enhanced and personalized game experiences to fans everywhere.”

“As real-time data tracking and analytics become critical components for coaches and players, instantaneous and interactive delivery powered by 5G is critical,” said Michelle McCarthy, Verizon Ventures Managing Director. “ShotTracker’s real-time sports data will transform fan experiences, athletic performance, sports broadcast and more. We’re proud to invest in a team of industry veterans as they pave the way for data capture in game play to improve all areas of the sport.”

“The entire ShotTracker team is excited to have the opportunity of working with two such farsighted technology leaders as Evertz and Verizon Ventures, each of whom brings special capabilities to enable us to fulfill our vision of what truly real time statistics and analytics can mean,” said Bill Moses, ShotTracker CEO. ShotTracker Founder and COO, Davyeon Ross, added: “The impact of tying the cameras to the ShotTracker sensors, in cost savings and in the quality of unique content which then can be delivered, will be dramatic and literally game changing for the sports world.”