Tag Archives: uswnt

FanDuel Rallies Fans to Support USWNT Soccer Team With Launch of FanFuel Extra Kick Coffee

FanDuel, the premier online gaming company in North America, is rallying fans to support the United States Women’s National Team (USWNT) during this year’s tournament. FanDuel is teaming up with a female-owned roastery North Edge Craft Coffee to launch a limited-edition blend called FanFuel Extra Kick Coffee. This coffee will help refuel fans after a long night of cheering on Team USA.   

With the upcoming tournament taking place in Australia and New Zealand, FanDuel will also host FanFuel trucks in cities including New York, Boston, Columbus, and Kansas City, equipped with Extra Kick Coffee that will be given out to refuel and jumpstart Team USA supporters, 21 years of age or older, after they’ve tuned into the USWNT’s late-night matches. To celebrate the start of the tournament, and in anticipation of the USWNT’s first game, fans will be able to find the FanFuel trucks in these cities starting July 20th and 21st.

“The USWNT is primed for a three-peat, but the upcoming international tournament presents a challenge for some US fans who may find it difficult to tune in. That’s where FanDuel comes in,” said Jennifer Matthews, VP Brand Strategy, FanDuel. “We know the passion and dedication of fans across the country, and we’re here to support them, providing extra fuel to ensure fans have the energy they need to get through the next day after late-night or early morning match watching. FanDuel takes pride in being absurdly fan-focused and wants to rally fans together behind Team USA.”

FanDuel is also excited to offer fans their most robust betting offer ever on a women’s sporting event. Fans who bet $5 on tournament match-ups will receive $100 in Bonus Bets plus an additional $10 in bonus bets for every Team USA win. There will be a number of exciting bet options for fans to choose from including prop bets on their favorite players to score a goal and the total number of corner kicks they think will happen during a game.

“My experience has proven that Team USA supporters are some of the most passionate fans out there, and we want to show them our appreciation for the sacrifice they will make back home, losing sleep to cheer the team on,” said FanDuel ambassador Carli Lloyd. “I’m excited to partner with FanDuel to give our fans an extra kick to conquer the day with FanFuel’s Extra Kick limited edition coffee blend.”

In addition to the FanFuel trucks in New York, Boston, Columbus and Kansas City, fans wanting to get the Extra Kick blend nationwide can do so by purchasing a bag at FanDuel.com/FanFuel.

NWSL Rookie of the Year Trinity Rodman Partners with Youth Athletes United

Youth Athletes United, one of America’s fastest-growing multi-sport programs, with 291 territories nationwide and more than 200,000 children instructed each year, continues to catch on in communities throughout the U.S. The multi-brand franchisor includes Soccer Stars, Amazing Athletes, TGA Premier Sports, Little Rookies Baseball and JumpBunch. Now, the 2021 U.S. Soccer Young Female Player of the Year, Trinity Rodman, a former Amazing Athlete’s program participant, will be a Brand Ambassador for all of the Youth Athletes United programs.

“Trinity has an authentic tie to our brand, as Amazing Athletes was one of the multi-sport programs she took as a child, and knows first hand how sports impact childrens’ lives and development,” said Adam Geisler, CEO of Youth Athletes. “We are thrilled to have her as an ambassador as we continue to grow our brands.”

Rodman, now 19 years old, plays forward for the NWSL’s Washington Spirit and is the youngest player ever drafted in league history. The 2021 NWSL Rookie of the Year, Rodman was named to the NWSL’s Best XI First Team and recently made her USWNT debut during the 2022 SheBelieves Cup. The professional soccer player says she paved her way to success through consistent training, proper nutrition and knowing the value of teamwork — all values that Youth Athletes United teaches its young athletes in its multi-sport programs.

“Sports have always been a part of me and my family’s life,” said Rodman. “Experiencing different sports at an early age is what allowed me to find my passion for soccer. To be able to take my experiences and partner with Amazing Athletes and Soccer Stars to impact kids all across the country is very exciting. I hope I can inspire more youth athletes to continue to be active and follow their own path in sports.”

Since 2006, Amazing Athletes — the nation’s premier multi-sport education provider — has offered year-round programming that introduces kids to the fundamentals of 10 sports and helps them master six key areas of motor development and physical literacy. With expert coaches operating in top schools and facilities across more than 32 states, Amazing Athletes is on a mission to keep kids active with engaging content that teaches them about life skills, teamwork and nutrition.

For over 20 years, Soccer Stars has been one of the nation’s most popular youth soccer programs for children ages 1–16. The youth soccer program is set in a fun, non-competitive environment, with additional development and travel programs. Soccer Stars’ crib-to-college programming introduces young athletes to the fundamentals of soccer with a unique, age-specific curriculum designed to improve soccer skills, build self-confidence and develop socialization skills.

Youth Athletes United will utilize Rodman as a Brand Ambassador through live and dedicated social media, video content, local franchise clinics, and personal appearances. Matt Stefan, Director of National Marketing, noted that Amazing Athletes and Soccer Stars will hold Rodman-co-branded clinics and classes for franchisees to encourage more young players to participate in youth sports offered by the brands.

Rodman and Youth Athletes United will also work alongside franchisees in a concerted effort to help drive more free Soccer for All programs to communities that do not have access or exposure to soccer or multi-sport programs.

“We believe that every kid is an athlete,” said Stefan. “With 20-plus-years of experience creating fun, engaging content, our goal is to impact more than one million kids a year through our programs. Ultimately, we want to encourage children not only to participate in sports, but to help them find their passion that keeps them playing and staying active. With Trinity joining us as a Brand Ambassador, sharing her success and showing the impact youth sports can have, we’re on the right path.”