Data Driven Sports (DDSports), the parent company of ShotTracker, today announced they have entered into an agreement with ESPN to provide data and analytics for Big 12 Conference basketball games. The multi-year deal gives ESPN the opportunity to integrate ShotTracker data throughout its linear and digital properties to drive fan engagement, enhanced storytelling and broadcast automation. The first stage of the collaboration kicked off last Saturday afternoon with advanced graphics integrated into ESPN’s broadcast of the Kansas vs. Texas Tech men’s basketball game on ESPN2. The video can be seen here https://www.youtube.com/watch?v=pFpMRT5C2Jw
ShotTracker is entering its second year of partnership with the Big 12 Conference, which has integrated ShotTracker’s sensor-based technology in its arenas and practice facilities for the men’s and women’s programs, as well as into basketballs and player jerseys. The output of this integration is sub-second X-Y-Z player and ball location data and over 100 real-time stats, including advanced analytics such as lineup efficiency, ball movement stats and screen types with outcomes. ESPN will now have access to the same advanced stats that Big 12 coaching staff utilize on the bench via the ShotTracker team app to optimize their lineups and play calling.
“We are thrilled to be working closely with ESPN to drive what will be unprecedented innovation in sports,” said Davyeon Ross, ShotTracker Co-Founder and President. “Our autonomous, sub-second data has the potential to impact many areas of their business, including not only personalized fan engagement but also broadcast efficiencies and increased content output.”
As part of the new ESPN Edge Innovation Center, ShotTracker is working closely with ESPN to test various new enhancements across ESPN’s fan-facing platforms.
“We are excited to use ShotTracker technology as it provides sports fans with more in-depth stats and analysis for the sports they know and love,” said Kevin Lopes, Senior Director of Content Business Development & Innovation at ESPN.
Data Driven Sports (DDSports), the parent company of ShotTracker, today unveiled an exciting suite of new products to support digital publishers and broadcasters in engaging and monetizing college basketball fans this upcoming season. Leveraging the ShotTracker’s unique, real-time player and ball tracking data, combined with automated content and analytics platforms, DDSports now offers three innovative products designed to efficiently increase sponsorable content for its clients:
Automated Visualizations – customizable graphics with sponsor integrations designed for easy publishing to broadcast/OTT, digital, social and in-venue signage.
Insights Engine – AI-powered trends and streaks to drive game storylines and data-driven sales campaigns.
3D Gamecast – animated ball and player graphics powered by real-time X-Y-Z location data, designed to allow out-of-market fans to watch their team live, and for all fans to relive exciting game moments.
The three new products will be available for all men’s and women’s games across top NCAA Division 1 conferences where ShotTracker is installed, and will include unique, data-driven brand activation capabilities. “Our goal is to provide turnkey solutions to leading sports broadcasters and digital publishers to make the integration of ShotTracker data as streamlined and seamless as feasible,” said Davyeon Ross, DDSports/ShotTracker Co-Founder and President. “We commit to innovating and creating digital products that drive new revenue while also streamlining the content production process.”
Leveraging the robust ShotTracker Data API, and through its partnership with IMPACT, a leading automated visualization platform, ShotTracker data will come to life in dynamic graphics designed for use across broadcast/OTT, digital, social and in-venue signage. Graphics that once took hours to produce will now be automatically generated. Broadcast customers will have access to a user portal that will allow for design, data points and sponsor customizations. Product benefits include more content, lower production costs and greater advertising revenue.
Insights Engine
Realizing the increasing need to grab fans’ attention and keep them engaged, ShotTracker has partnered with Inside Edge, a leader in sports analytics, to develop a cutting-edge platform to produce instant insights from ShotTracker’s robust data set. Broadcasters and digital publishers will now have real-time access to unique streaks and trends that once took hours to manually derive. This innovative platform will not only drive engaging storylines for announcers and writers, but will also support high-value sponsor activations.
3D Gamecast
Since many fans do not have access to live game broadcasts, and because game highlight rights are often complex and limited, ShotTracker has developed a real-time visual representation of every second of game action for all ShotTracker-enabled men’s and women’s games across top NCAA Division I conferences. Fans will have the option to watch an entire game or to select key game moments. With ShotTracker’s X-Y-Z data stream, game action comes to life in a more engaging visual representation than the traditional 2D products in the marketplace. Developers can use ShotTracker’s Gamecast SDK to customize design as well as advertiser integrations.
DDSports Inc. (ShotTracker), a revolutionary basketball technology that captures via sensors stats and analytics with sub-second latency and the leading tracking platform among NCAA schools, announced company executive restructuring in advance of a host of upcoming strategic business partnership announcements.
The Board of Directors has brought on veteran sports data industry leader Bill Moses as Chief Executive Officer, while company founder Davyeon Ross will continue with the company as the COO and President. The company’s co-founder, Bruce Ianni, has chosen to depart to pursue other opportunities. In addition, two other sports business and tech veterans, Tom Masterman and Jason Tilton, have joined the company as VP of Sales and VP of Corporate Development, respectively
“It is a pleasure to join the ShotTracker team to help advance the commercial business opportunities of one of the most innovative and transformative companies in the data and technology side at the NCAA level,” Moses said. “The foundation partnerships with some of the most elite colleges and universities have been built, and we are now ready to push forward with growing that base and expanding the commercial and tactical opportunities in basketball and in other sports with a host of new partners coming on line in the months ahead.”
“Our technology continues to be some of the most widely embraced and supported by college programs across the nation for both men’s and women’s basketball,” Ross said. “Having Bill’s wealth of experience in monetizing and expanding data content, as well as his deep and well respected relationships in media, marketing and technology will be invaluable as we advance and continue to disrupt the marketplace in 2021 and beyond.”
A New Jersey native and University of Virginia graduate, Moses brings with him to ShotTracker his vast experience in working at the nexus of technology and media, entertainment and sports. After serving at the NFL as the Senior VP of International and New Media, Bill joined IBM as the Vice President of Broadband Distribution where he co-authored the IBM digital media strategy and was responsible for developing and executing the company’s corporate strategy in broadband industries.
While at IBM, Moses also held the position of Vice President of Broadcast, Cable and Sports for the company’s Global Telecommunications and Media Division. In that role, he created and launched ventures that resulted in the PGA.com and NHL.com internet sites, ushering the sports business and leagues into the new media age during the 1990’s. He was one of the first to deploy computer-based scoring systems across many of the leagues and helped launch the age of data analytics.
Masterman has spent two decades in sports technology and digital media, with a focus on enterprise sales and partnerships. Prior to ShotTracker, he was Global Head of Publisher Sales at Genius Sports Group, driving data integrations with clients including NBC Sports and USA Today. Tom was also the founding sales and marketing executive for SportsData, which sold to global leader Sportradar. As Chief Revenue Officer, he led the acquisition of enterprise clients including Google, Twitter and Turner Sports. Tom began his career as an Emmy-nominated TV producer and has had several management roles in digital media.
Tilton joins ShotTracker from Genius Sports Group as well, where he was Commercial Partnerships Manager. Prior to working with Genius on their North American business, he was Video Coordinator with the Phoenix Suns and has spent time on the basketball administration side at Long Beach State University and St. John’s University.
ShotTracker currently has relationships with more than 63 Division I men’s and women’s basketball programs and has a growing relationship with Learfield IMG College and their partner schools. The Learfield IMG College sponsorship teams can provide local, regional and national brands visibility associated with ShotTracker’s cutting-edge technology via scoreboard integration, digital/social platforms and experiential activations. Additionally, a growing number of schools with official athletic websites and mobile apps powered by SIDEARM Sports are adding ShotTracker technology integrated into the website and app. The crossover content provides another opportunity for brand visibility and bolsters the second-screen experience for fans. Broadcasters are also now increasing the use of the depth and breadth of ShotTracker real time data to enhance their broadcasts.
