Monthly Archives: November 2023

National Lacrosse League and Marvel Team up to Promote Lacrosse’s Legendary Origin Story

To close out this year’s Native American Heritage Month, the National Lacrosse League unveiled a new, multi-year program with storytelling giant Marvel, focused on honoring and popularizing lacrosse’s Indigenous origin story with game-specific promotions starting in the upcoming 2023-24 NLL season.

The central theme of the collaboration, the history of lacrosse, will be at the core of a custom comic book written by Paul Allor, in close collaboration with the NLL’s Indigenous consultants, drawn by Indigenous creator Shaun Beyale, and a cover by JL Giles.


“With NLL-style sixes lacrosse enjoying heightened global momentum with the IOC’s recent vote to add the sport to the upcoming LA28 Summer Olympic games, the NLL wanted to celebrate lacrosse’s fabled beginnings with our rapidly expanding worldwide fan base,” said Kurt Hunzeker, the NLL’s Executive Vice President of Commercial Operations. “Great stories are the heartbeat of the Marvel Universe, and the NLL is honored to work with Marvel to bring the legend of North America’s original pastime to life.”

The custom comic book will only be available at designated Marvel Super Hero™ themed games every NLL team will host each year of the program. The same core story will be offered in each market, and Marvel will produce variant covers featuring star players from every NLL team that will be given out at their respective games.

The collaboration was facilitated by AthLife, Inc., Marvel’s longtime sports-centric agency of record.

In addition to the comic book premium distribution, each NLL team will wear special edition Marvel Super Hero-inspired jerseys on floor during its designated game. NLL fans can expect more Marvel-themed activations throughout the year.

Each NLL team has designated its Marvel Super Hero theme night for the upcoming 2023-24 season:

  • Albany FireWolves: Saturday, March 2, 2024, 7pm ET, vs. New York
  • Buffalo Bandits: Friday, March 8, 2024, 7:30pm ET, vs. Saskatchewan
  • Calgary Roughnecks: Friday, March 22, 2024, 7pm MT, vs. Albany
  • Colorado Mammoth: Saturday, March 2, 2024, 7pm MT, vs. Saskatchewan
  • Georgia Swarm: Friday, April 19, 2024, 7:30pm ET, vs. Rochester
  • Halifax Thunderbirds: Friday, February 16, 2024, 7:30pm AT, vs. Buffalo
  • Las Vegas Desert Dogs: Saturday, April 13, 2024, 7pm PT, vs. Colorado
  • New York Riptide: Saturday, February 10, 2024, 7:30pm ET, vs. San Diego
  • Panther City Lacrosse Club: Sunday, March 3, 2024, 3pm CT, vs. Rochester
  • Philadelphia Wings: Saturday, March 2, 2024, 1pm ET, vs. Calgary
  • Rochester Knighthawks: Sunday, April 21, 2024, 3pm ET, vs. Philadelphia
  • San Diego Seals: Friday, February 23, 2024, 7pm ET, vs. Georgia
  • Saskatchewan Rush: Saturday, February 24, 2024, 7pm CT, vs. Halifax
  • Toronto Rock: Saturday, March 23, 2024, 7pm ET, vs. Halifax
  • Vancouver Warriors: Saturday, February 10, 2024, 7pm PT, vs. Saskatchewan

The 2023-24 NLL season will commence with NLL Faceoff Weekend tomorrow with a “NLL Game of the Week” doubleheader on TSN in Canada as Saskatchewan travels to Halifax at 7pm ET and Panther City opens up in Vancouver at 10pm ET. ESPN2 will carry the first “NLL Saturday Night Showcase” this weekend with Philadelphia battling New York starting at 7:30pm ET.

National Lacrosse League Opens Friday with NLL Faceoff Weekend: Ten Things to Know

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, opens its 37th season with five contests on “NLL Faceoff Weekend” with three games on Friday and two on Saturday.

Coming off a season of record-breaking attendance across the league and interest in the NLL and the sport of lacrosse at an all-time high, the off-season was an exciting one for the NLL, with storylines heightening the anticipation for 2023-24.

Here are 10 things to know about the NLL entering Week 1:

  • Fans can watch three of the five NLL Faceoff Weekend contests on linear broadcasts, beginning with the “NLL Game of the Week on TSN” doubleheader on Friday featuring the Saskatchewan Rush at Halifax Thunderbirds (7 p.m. ET / 8 p.m. AT), with broadcasters Pete Dalliday, Pat Gregoire, and Ashley Docking) followed by Panther City Lacrosse Club at Vancouver Warriors (10 p.m. ET / 7 p.m. PT), with Teddy Jenner, Brad Challoner, and Shantelle Chand).
  • In the “NLL Saturday Night Showcase on ESPN,” the Philadelphia Wings visit the New York Riptide (7:30 p.m. ET). The Albany FireWolves vs. Las Vegas Desert Dogs contest (10 p.m. ET / 7 p.m. PT) will also be seen locally in both markets (My4 in Albany, Fox 5 in Vegas).
  • The Buffalo Bandits, who open play on Dec. 9 at Albany, will be looking to repeat as NLL Champions, a feat that is rare in League history. The Rochester Knighthawks (now the Halifax Thunderbirds) were the last, pulling a threepeat with titles from 2012-14. The only other title defenses in League history were by the Toronto Rock (1999-2000) and (2002-03).
  • The Bandits’ championship last season was their 12th trip to the NLL Finals, the most in League history. The current Halifax Thunderbirds made ten appearances during their time as the original Rochester Knighthawks, and the Rock have made nine NLL Finals appearances.
  • All 135 regular season games and every playoff contest will be streamed live on ESPN+ and TSN+. The full schedule is available at https://www.nll.com/schedule/full-schedule/.
  • TSN will broadcast 20 Game of the Week contests, including at least one at each of the League’s five Canadian-based franchises. The schedule, subject to change, is available here: https://www.nll.com/news/2023-24-nll-game-of-the-week-on-tsn-schedule-announced/
  • In October, the NLL unveiled NLL UnBOXed™, the League’s new continent-wide grassroots campaign designed to bring the League’s fast-paced game to boys and girls in more communities across North America. The League also revealed the cities and branding for the nine non-NLL markets, available at https://www.nll.com/UnBOXed/.
  • The new NLL UnBOXed series will debut with the Toronto Rock and New York Riptide playing at Place Bell in Laval, Québec on Friday, February 16, 2024 in the first regular season game to be held in the province since 2002.
  • In September, the League unveiled new branding, including a refined primary logo, stylized wordmark, and for the first time, a French language “Ligue Nationale de Lacrosse” family of marks.
  • The 2023-24 NLL season will be the first under a new unified standings format and playoff structure which will feature a more balanced schedule across its 15 teams and a single-table, eight-team playoff qualification system that eliminates the geographical conferences.
  • Monday marked the debut of “War on the Floor: A Season with the San Diego Seals” on Prime Video, an all-access series that follows the expansion franchise throughout the 2021-2022 season. Search “War on the Floor” to watch the five episode series.
  • NLL.com’s news bureau has been busy with numerous features every week. The latest series is the “NLL Top 50,” counting down the league’s best at each position. Next up, the forwards. See links to the other positions at the bottom of that article.

Schedule – Week 1 (All Times Eastern)

Friday

  • Saskatchewan Rush at Halifax Thunderbirds, 7 p.m., TSN, TSN+, ESPN+
  • Panther City Lacrosse Club at Vancouver Warriors, 10 p.m., TSN, TSN+, ESPN+
  • Albany FireWolves at Las Vegas Desert Dogs, 10 p.m., ESPN+, TSN+, My4, Fox 5

Saturday

  • Calgary Roughnecks at Rochester Knighthawks, 7 p.m., ESPN+, TSN+
  • Philadelphia Wings at New York Riptide, 7:30 p.m., ESPN2, ESPN+, TSN+

Nebraska Racing & Gaming Commission Partners With Realresponse To Launch Anonymous Integrity Hotline

The Nebraska Racing and Gaming Commission is partnering with RealResponse to launch a statewide program for the public to anonymously report concerning or questionable activities regarding horseracing, casino gaming at racetrack enclosures and sports gaming in Nebraska.

RealResponse is committed to elevating all voices in sports. The RealResponse community includes more than two million athletes, coaches, administrators, and staff, across college and professional sports, governing bodies, and integrity units. Founded in 2015 with its signature customer-centric approach, RealResponse offers real-time, two-way anonymous communications, surveys, compliance support, competitive benchmarks, and metrics. These insights enhance communications between athletes, participants, and their respective organizations. For more information, visit realresponse.com.

“With legalized sports wagering and gambling expanding rapidly from state to state, there is a heightened need to guard against impropriety and to protect those vulnerable to increased criticism and threats,” says David Chadwick, Founder and CEO of RealResponse. “We commend the Nebraska Racing & Gaming Commission for ensuring the public and others can share betting-related concerns anonymously and safely through the RealResponse platform.”

The Nebraska Racing and Gaming Commission encourages the public to use this anonymous program to report any concerning or questionable activities related to horseracing, casino gaming at racetrack enclosures and sports gaming activities throughout the state. The implementation of this program is another step towards enhancing best practices to prevent questionable or concerning activity across the industries we regulate.

“The NRGC is excited to be partnering with RealResponse. We are the first state Commission to partner with RealResponse. We hope the public will embrace and utilize this anonymous service to report concerning or questionable practices,” says Tom Sage, Director of the Nebraska Racing and Gaming Commission.

Brandon Steiner’s CollectibleXchange.com Acquires StarStock.com Trading Card Marketplace

CollectibleXchange.com by Brandon Steiner has acquired StarStock.com – a marketplace for sports card collectors to buy, sell, and invest in their favorite sports cards –it was announced today by Steiner and StarStock.com founder Scott Greenberg.

StarStock houses more than 1.3 million sports trading cards including superstars from every sport and league – from Aaron Judge and Shohei Ohtani to LeBron James and Nikola Jokic to Patrick Mahomes and Aaron Rodgers.

There’s a card for every budget, with prices ranging from as little as $1 to 10’s of thousands of dollars.

Through today’s technology, StarStock provides a one-of-a-kind user experience, low fees, and rapid speed for every transaction. StarStock stores each individual collection in a centralized vault and issues a digital version of the card inside each person’s StarStock portfolio, allowing users to trade players instantaneously, at scale, and at a substantially lower transaction cost than other markets.

The cards are put into a digital collection stored in a vault, where owners can go into the collection and list for a specific price. Once a card sells, ownership immediately changes hands and the buyer can have the card shipped, or keep it in the vault

“Our goal is to help service collectors with a white glove device. We will help them organize, store (vault), grade and evaluate for collectors to buy and sell cards,” said Steiner.

“Too many card collectors are confused with the market. added Steiner. “StarStock will help them to understand what to do with their cards.”

Steiner, who revolutionized the sports memorabilia and collectibles industry during 32 years as founder of Steiner Sports Marketing and Memorabilia, transitioned from that company to transform the industry again with the 2019 launch of CollectibleXchange.com, giving the advantage to the buyers and sellers of collectibles, and for athletes to sell product directly to fans.

CollectibleXchange now has over 150,000 pieces of memorabilia in stock, not to mention collectibles in regularly scheduled auctions. “The ‘BidCx’ platform has really taken off, and now we’ll be adding trading cards to our auction platform,” said Steiner.

In this unique marketplace community, an individual – from the avid collector to athletes to a one-time owner of a piece – to buy and sell at the best price.

The website allows both collectors and athletes to set their own price on one-of-a-kind memorabilia or an entire collection – to sell individually to buyers or at auction. Steiner and his team will authenticate and determine the value of each collectible.

In April 2021, as part of CollectibleXchange.com, Steiner launched Athletedirect.com, with a plethora of champion players and coaches – from New York Rangers Stanley Cup icons Mark Messier and Mike Richter to Football Giants Super Bowl legends Tom Coughlin and Mark Bavaro to women’s basketball greats Sue Bird and Nancy Lieberman to Yankees World Series champs Aaron Boone and Willie Randolph to college coaches Lou Holtz and Jim Boeheim – lining up to team with Steiner.

Fanatics Sportsbook Launches in West Virginia 

Fanatics Betting and Gaming, a subsidiary of Fanatics Holdings Inc, a global digital sports platform, launched the most rewarding online sportsbook in the state of West Virginia.  Sports fans living in and visiting West Virginia will be able to download the Fanatics Sportsbook on iOS and Android and begin their Fanatics experience.  

As part of the launch in West Virginia, Fanatics Betting and Gaming will pilot its new online casino, embedded in the Fanatics Sportsbook app. The newly designed casino product will feature a range of classic and popular casino favorites like roulette, slots and blackjack, along with the new Fanatics Blackjack game, exclusive to Fanatics Sportsbook players.  More online casino games and features will follow in the near future. 

In August 2023, Fanatics Betting and Gaming began acquiring the U.S. Businesses of PointsBet and planning the migration of PointsBet customers to the Fanatics Sportsbook app. In West Virginia only, each customer’s username, password, account balance, rewards points and responsible gaming settings will be automatically migrated to the Fanatics Sportsbook.  If you are a PointsBet customer in West Virginia, the first step is to download the Fanatics Sportsbook on iOS and Android. Then login using the same email address and password used on PointsBet and any open bets and the balance from your PointsBet account will be available in your new Fanatics Sportsbook account.  

The Fanatics Sportsbook offers customers up to 5% back in FanCash on bets and is poised to disrupt the sports betting industry by offering the following exciting new features:  

  • Building a better sportsbook: The Fanatics Sportsbook app was built natively on iOS and Android. The design, speed and quality of the navigation experience rival the sports betting apps in the market today that were not built specifically for iOS and Android.  
  • The most rewarding sportsbook: It’s all thanks to FanCash – The Currency of Sport™.  FanCash, the backbone of the Fanatics loyalty program, can be converted dollar-for-dollar into Bonus Bets and can also be used to purchase your favorite team merchandise at Fanatics.com.
  • Earn 5% FanCash on Same Game Parlay (SGP) bets.
  • Earn 3% FanCash on parlay bets.
  • Earn 1% FanCash on straight bets and odds boosts.
  • From curated to a more personalized experience: Customers know what they want to bet on, and a sportsbook should know it too. Introducing the Fanatics Sportsbook Discover page with marquee games, trending bets, promos and the rewards you want most. In the near future, the Discover page will be personalized to the customer’s favorite teams, sports and markets. 
  • Search: Search easily for the bet you want and bet directly from the results. The Fanatics Sportsbook offers industry-leading search functionality, including a search bar, recent searches, autocomplete, synonym/alias and deep linking to leagues, events and markets.  
  • Live streaming: The Fanatics Sportsbook, in partnership with Genius Sports Limited, was one of the first legal sportsbooks to launch BetVision, a first-of-its-kind live sports betting product that enables customers to place bets while live streaming select professional football games in the sportsbook app. 

The Fanatics Sportsbook is making a profound commitment to the customer with a world-class Help Center, chat experience and knowledgeable agents with 24/7 coverage. Customers will also have access to Responsible Gaming tools to manage their time and money. 

National Lacrosse League Returns to Montréal for its First Regular Season Game in Québec Since 2002

The National Lacrosse League (@NLL), North America’s premier professional lacrosse league, today announced the first-ever NLL UnBOXed™ Series marquee event game scheduled for Friday, February 16, 2024, at 7 p.m. ET in Laval, Québec, outside of Montréal. The League’s newest tentpole showcase features the NLL’s two largest markets as the Toronto Rock and New York Riptide will clash in a pivotal midseason showdown.

Place Bell, home of the Laval Rocket, the AHL affiliate of the NHL Montréal Canadiens, will host the 2024 NLL UnBOXed Series, marking the first regular season game in Québec since 2002 when the NLL Montréal Express played its final game at the then-Molson Centre.

Tickets for the 2024 NLL UnBOXed Series will officially go on sale on November 16th at noon ET at evenko.ca.

Today’s announcement follows last week’s unveiling of the NLL’s new multi-national grassroots initiative, NLL UnBOXed, including the launch of its Montréal area-specific programming under the “Castors de Montréal” brand.

“Interest in box lacrosse, from the grassroots to the professional level, continues to skyrocket in Québec, and we are proud to be able to take this next step in bringing the NLL and our elite athletes to Laval and the greater Montréal area,” said NLL Commissioner Brett Frood. “We are thankful to the leadership of the Canadiens, especially France Margaret Bélanger, in working with us to host the game at Place Bell, and to both the Riptide and the Rock for their enthusiasm to move to a neutral site so that we can expand our regular season audience in Montréal for the first time in more than 20 years.”

The NLL UnBOXed Series event platform will also include additional local activations throughout Montréal leading up to the game in Laval, including instructional clinics for young boys and girls, parents, and coaches, and gameday interactive fan experiences at Place Bell. Specific details will be announced at a later date.

“We are delighted to be working with the National Lacrosse League to bring the best in professional box lacrosse to Laval in February,” said Groupe CH president, sports and entertainment, France Margaret Bélanger. “The sport has a deep history in our province, and hosting this game is a great way to honor the past while looking to the future, as we give our fans a chance to see the Rock and Riptide play in an important regular season game at Place Bell.”

The inaugural NLL UnBOXed Series also will feature the first in-game use of the NLL’s new French-language brand identity unveiled this past July, further symbolizing the League’s long-term commitment to growing box lacrosse in Montréal, throughout Québec, and with all Canadians.

For fans outside of the greater Montréal area, the NLL UnBOXed Series game will be the nationally broadcast “NLL Game of the Week on TSN” throughout Canada, with French-language coverage available on RDS. ESPN+ will stream the game in the U.S.

Professional box lacrosse has had two franchises play in Québec in its history: the Montréal Quebecois played in 1974 and 1975 in the original NLL, followed by the Express in 2002. In recent years, Toronto hosted successful preseason games at Centre Bell in Montreal against the Rochester Knighthawks in 2012 and 2014.

The 2023-24 NLL season will commence with NLL Faceoff Weekend the first weekend of December.

ESPN To Broadcast 10 National Lacrosse League Games Across Linear Channels

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, and ESPN today announced the schedule of 10 games to be broadcast on its ESPN2 and ESPNU linear platforms during the 2023-24 season. The slate begins on NLL Faceoff Weekend when Philadelphia visits New York (7:30 p.m. ET/ESPN2).

The Defending Champion Buffalo Bandits will appear twice, including a rematch of the 2022-23 Finals against the Colorado Mammoth on April 5 at 9 p.m. ET/7 p.m. MT at Ball Arena.

“The continued success of our ESPN linear broadcasts demonstrates the appeal of our league across diverse demographics and fan bases nationwide,” said NLL Commissioner Brett Frood. “These carefully selected matchups highlight our world-class athletes and rivalries within our new Unified Standings format, and the exposure on ESPN2 and ESPNU helps us retain and grow new interest in our sport.”

The ESPN linear schedule is as follows and is available on the NLL website (schedule subject to change, all times ET):

• Saturday, December 2, 2023: Philadelphia Wings at New York Riptide, 7:30 p.m., ESPN2 (broadcast team: Brendan Glasheen, play-by-play; Mitch Belisle, analyst; Ashley Miller, sideline)
• Saturday, December 30, 2023: New York Riptide at Toronto Rock, 4 p.m., ESPNU
• Friday, January 12, 2024: San Diego Seals at Las Vegas Desert Dogs, 10 p.m., ESPNU
• Sunday, February 4, 2024: Colorado Mammoth at San Diego Seals, 6 p.m., ESPNU
• Friday, February 9, 2024: Colorado Mammoth at Panther City Lacrosse Club, 9 p.m., ESPNU
• Friday, February 23, 2024: Georgia Swarm at San Diego Seals, 11 p.m., ESPNU
• Friday, March 1, 2024: Toronto Rock at Las Vegas Desert Dogs, 10 p.m., ESPNU
• Friday, April 5, 2024: Buffalo Bandits at Colorado Mammoth, 9 p.m., ESPNU
• Sunday, April 14, 2024: Albany FireWolves at Panther City Lacrosse Club,            5 p.m., ESPNU
• Saturday, April 20, 2024: Buffalo Bandits at Las Vegas Desert Dogs, 10 p.m., ESPNU

In addition to the ESPNU and ESPN2 schedule, every NLL game throughout the regular season and playoffs will be streamed on ESPN+ in the U.S. as well as TSN+ in Canada.

The 2023-24 NLL season will commence with NLL Faceoff Weekend on December 1-2. The full NLL regular season schedule is available at https://www.nll.com/schedule/full-schedule/.

National Lacrosse League and StringKing Expand Strategic Partnership with Multi-year Renewal

The National Lacrosse League (@NLL), the largest and most successful professional lacrosse property in the world, today announced that StringKing (@StringKing), has extended its partnership as an official lacrosse equipment supplier for the next three years. The renewal designates StringKing as a non-exclusive “Continental Partner” and “Official Equipment Provider” for the NLL.

“As the NLL continues to innovate its energetic game play, challenge the status quo, and lead the lacrosse industry towards the sport’s inclusion in the upcoming LA28 Summer Olympics, we want to strengthen our bonds with like-minded partners, and StringKing checks every box,” said Kurt Hunzeker, NLL Executive Vice President of Commercial Operations.

“This renewal represents a deeper commitment from both organizations to collaborate and provide the NLL’s elite players with premium lacrosse heads, shafts, and mesh kits they need to perform at a world-class level, while also exploring new opportunities to grow the sport with young boys and girls in communities across North America,” Hunzeker said.

StringKing is excited to partner with the best players in the world and have them use the brand’s top equipment. Players will be using StringKing’s Mark 2 family of heads, Type 5 mesh, and Metal 3 Pro and Composite 2 Pro Shafts. This partnership allows StringKing to get direct feedback from NLL players which is used in their product development for future products.

“The National Lacrosse League is a vital partner for our business, and we are proud to continue our partnership well into the future,” said Jake McCampbell, StringKing CEO. “The work the NLL does to reach both new audiences and the core lacrosse fans not just in-season but year-round is essential to the growth of our game, and we look forward to working with the teams, coaches and most importantly the athletes, to keep growing and improving all we do together.”

StringKing is a manufacturer of high-performance sports equipment. StringKing’s lacrosse products are recognized as some of the best in the game. They have gained the trust of top players because of the power, control, and consistency their products provide. StringKing will be supplying NLL teams with heads, shafts, and mesh for their sticks.

The 2023-24 NLL season will commence with NLL Faceoff Weekend the first weekend of December.

The Buck Starts Here: Kareem Abdul-Jabbar’s Milwaukee Jersey Worn During His First Two NBA Seasons Debuts at Heritage

In 2018, Kareem Abdul-Jabbar penned an open letter to that year’s NBA Draft class in which he welcomed them to the “rollercoaster ride that is your rookie year.” Abdul-Jabbar, as accomplished a writer today as he was a scorer during his basketball career, warned the newbies about the “rush of confusing paradoxes, conflicting emotions, competing options, and dubious advice from crusty been-there old-timers. Like me.” At which point, Abdul-Jabbar turned his attention toward his rookie season in 1969, when the 22-year-old still known as Lew Alcindor out of UCLA was drafted first overall by the last-place Milwaukee Bucks thanks to the flip of a coin.

“I found that the best way to deal with the jitters was for me to focus on setting personal goals rather than think about the expectations others put on me,” Abdul-Jabbar wrote. “And, man, were there a lot of expectations: I’d been the first person drafted and the media directed intense attention at me about what I was going to do and how I was going to do it. All the hype left me thinking that this was mine to screw up.”

Of course, Abdul-Jabbar did anything but screw it up: During the 1969-70 season, he led the Bucks to second place in the Eastern Division and was named Rookie of the Year. One season later, he was the league’s scoring leader; the Bucks swept the Baltimore Bullets in the NBA Finals; and Abdul-Jabbar was named the Most Valuable Player for the regular season and in the Finals — of which served as prelude to a legend, as both a Buck and a Los Angeles Laker.

For the first time, Heritage offers in the Nov. 16-18 Fall Sports Catalog Auction a road Milwaukee Bucks jersey worn by Abdul-Jabbar during those historic seasons when the center snagged a league championship and a scoring title — each, the first of many to follow. Photo-matched by multiple third-party experts to crucial moments throughout Abdul-Jabbar’s days as a legend-in-the-making, the jersey serves as a thrilling offering in an auction abounding with palpable reminders of historic achievements and magical memories shaped by titanic athletes.

Resolution Photomatching confirms it was at least worn during an April 1971 Western Conference Finals versus the Lakers and an April 1971 NBA Finals game against the Bullets. Sports Investors Authentication turned up likely matches to several regular season and post-season games, dating from March 18, 1970, to the Game Four title-clinching contest against the Bullets on April 30, 1971. It is graded a MEARS A10 and also comes with a letter of provenance from Patrick McBride, a former Bucks equipment manager.

The jersey is joined in this auction by the 1969 Look Magazine College All-America Basketball Team ring presented to Alcindor in 1969. It hails from The Kareem Abdul-Jabbar Collection.

National Lacrosse League unveils NLL UnBOXed youth-focused grassroots initiative across No. America

The National Lacrosse League (NLL) today announced the launch of NLL UnBOXed™, the League’s new continent-wide grassroots campaign designed to bring the NLL’s fast-paced lacrosse game to more young boys and girls in more communities across North America.

The NLL will expand its multi-national activation footprint to include approximately 60 North American communities by the 2028 Summer Olympics in Los Angeles when sixes lacrosse, similar to the NLL’s 6-on-6 box lacrosse game play style, returns as a medal sport for the first time since 1908.

“NLL UnBOXed is an innovative approach to introducing and fostering the love of box lacrosse’s unique style of play among young boys and girls across North America,” said Kurt Hunzeker, NLL Executive Vice President, Commercial Operations. “With NLL-style sixes lacrosse coming to the LA28 Summer Olympics, it is imperative that the League leads by example and establishes NLL UnBOXed to create meaningful connections with more communities from coast to coast.”

Nine new “NLL UnBOXed Lacrosse Communities” will join the 15 existing NLL teams for the 2024 launch of the multi-tiered campaign: Baltimore, Charlotte, Minneapolis-St. Paul, Montréal, Ottawa, Salt Lake City, Seattle, St. Louis, and the Tampa Bay area.

The NLL will practice innovation and unique activation when engaging these non-franchise markets and grassroots participants, by creating community-relevant “team names” and brand identities to illustrate the League’s commitment to growing box lacrosse across Canada and the United States.

The first of the new NLL UnBOXed Lacrosse Communities’ brand identities will be unveiled today at 1pm ET, beginning the week-long rollout of the NLL’s nine new activation markets across the NLL’s social channels.

The next phase of the initiative begins in 2024 with the start of “NLL UnBOXed At School™,” a physical education-centric lacrosse curriculum created by NLL Hall of Fame inductee Casey Powell and based on the successful SPEED Lacrosse® platform Powell developed after he retired from the NLL.

“I am thrilled to be a part of NLL UnBOXed At School,” Powell said. “The SPEED Lacrosse curriculum will not only introduce lacrosse to young students across North America but also provide them with a pathway towards a lifetime of enjoying the sport. I myself was introduced to lacrosse in my gym class, and SPEED Lacrosse offers the perfect format to sample the game, play it at its fundamental level, and accelerate the NLL grassroots initiative.”

Built specifically for elementary and middle schools, NLL UnBOXed At School also includes a lacrosse equipment endowment program as the NLL and its partners will provide an assortment of sticks, balls, and goals to participating schools’ physical education departments.

All elementary and middle school administrators, athletic directors, and/or physical education teachers can request to become an inaugural participating school by registering at NLL.com/UnBOXed.

“The NLL UnBOXed program offers greater opportunities for all players at any age and skill level to increase their competency at an accelerated rate in a fun and friendly environment,” said Brian Lemon, NLL Executive Vice President, Lacrosse Operations. “The SPEED Lacrosse curriculum incorporated into NLL UnBOXed provides an unrivaled foundation for players that transfers to all disciplines of our game. Players are going to love it.”

NLL UnBOXed further solidifies the League’s commitment to growing youth participation, as last week the NLL joined other U.S.-based lacrosse properties to form Elevate28 with a focused mission to double lacrosse participation in the U.S. to 4 million annual players by the end of the decade.

The 2023-24 NLL season will commence with NLL Faceoff Weekend the first weekend of December.

Angel City FC Launches Performance Optimization Solution From Kitman Labs

Kitman Labs, the global enterprise SaaS platform providing the only single, centralized operating system for performance intelligence in the elite performance industry, today announced a new relationship with LA-based, NWSL club, Angel City Football Club.  On the heels of the NWSL’s deployment of the Performance Medicine Solution from Kitman Labs as its league-wide advanced EMR, Angel City FC will expand the use of iP: Intelligence Platform across the club to include Performance Optimization.  

Angel City FC will now be able to combine performance data – including game, training, gym, physical testing and more – with player-level medical data for a complete, real-time assessment of each athlete.  All data is captured in a single, interactive system – eliminating data and information silos, enabling cross-Departmental communication and supporting informed, data-led decision-making.  Both players and practitioners will be able to access and input data through a dedicated Coach and Player App to allow for real-time data capture and on pitch application.

“Communication, collaboration and cohesion are critical for the success of any elite sports organization.  By combining both the medical data from our new advanced EMR with our performance data, our staff, coaches and players are now equipped with the analytics and actionable intelligence necessary to work together to unlock optimal performance outcomes across the squad,” said Sarah Smith, Head of Medical and Performance at Angel City FC. 

“The purpose of The Intelligence Platform is to unify data, people and processes,” said Stephen Smith, CEO and Founder of Kitman Labs.  “Elite sports organizations are inundated with data – typically incomplete, captured in various departments throughout an organization and largely under used and under leveraged.  Angel City FC now has the ability to centralize and mobilize their data and extract the full value of that data to support evidence-based decision-making at every level of the organization.”

Kitman Labs has an established track record of working with top leagues, teams and athletes across a variety of sports, including soccer, basketball, rugby, and American football.  The company’s technology is currently being used by leagues and teams within some of the world’s most elite sports organizations, including the National Football League (NFL), Premier League, Major League Soccer (MLS), National Women’s Soccer League (NWSL) and Irish Rugby Football Union (IRFU). 

This launch follows other recent business strategy moves Kitman Labs has undertaken including two strategic acquisitions of The Sports Office and Presagia Sports. The combined companies represent the industry’s largest network of elite and youth organizations (1000+), creating the industry’s largest dataset of talent, performance, and medical data for all stages of the athlete lifecycle.